Ferragamo Sofia Crossbody Structured Top Handle

Salvatore Ferragamo or Ferragamo? The 2022 Rename Made Clear

Two people can give you two different answers about what this house is called, and both of them are correct. Since around 23 September 2022 the label on the bags, the storefronts and the show invitations has read simply FERRAGAMO. The annual report, the share listing and every major resale platform, however, still show Salvatore Ferragamo. This is no contradiction, and it is not a half-finished rebrand that somebody forgot to complete. What you are looking at is a precise distinction between a brand mark and a legal entity; see it once and the confusion never comes back. The rest of this piece takes that single insight apart and puts it back together.

September 2022: what actually moved

Around 23 September 2022 the change was revealed, timed to land ahead of the Spring/Summer 2023 show. The mark is what changed: in place of the founder’s handwritten script signature came a custom serif by the designer Peter Saville, based on the lettering of classical stone inscriptions. The word Salvatore came off the front of the brand. The shift in tone is real: a handwritten signature stands for founder, family and workshop, whereas a cut serif reads as institution, monument and permanence. It arrived in the same period as Maximilian Davis’s tenure as creative director, which began in March 2022, so the visual reset and the design reset landed together. The founder’s name was not erased from the story, only from the front of the label, and the archive he built still sits behind every current bag. In practical terms, a bag bought after that point wears a brand identity exactly one word long.

What was left alone: the company

The company kept its name, and it still has it. The legal entity behind every Ferragamo bag is Salvatore Ferragamo S.p.A., and its ferragamobag.com own 2026 investor documents carry exactly that name. It is listed on Borsa Italiana under the ticker SFER and stays family-controlled. What happened, then, was a rename of the mark rather than of the corporation, and the distinction seems fussy only until you try to reconcile a boutique window with a financial filing. The ownership, the Florentine headquarters at Palazzo Spini Feroni and the corporate structure were all carried over unchanged when the logotype changed. Both names are therefore live at once, working in different registers: the first is a brand, the second a company.

Why the resale market never switched

Resale is where the older name survives most stubbornly. The house is still filed under Salvatore Ferragamo on every major pre-owned platform, which means a Gancini crossbody or a Hug shoulder bag shows up in that category whatever its date of manufacture. There is a practical reason. Those catalogues span decades of stock, and relabelling an archive full of bags made long before 2022 would break every historical listing and every saved search. What buyers type is the name stamped inside the bags they already own, which changes at a crawl. So the secondary market has kept the founder’s first name in circulation even as the boutique let it go. If you shop pre-owned and search only the short form, you will walk past inventory sitting in plain sight.

Where each name shows up

It helps to think of the two names as belonging to different surfaces rather than to different eras. Shop fronts, hangtags, campaigns and runway credits use the one-word mark. On a share listing, an annual report or a corporate release you will see the full company name. On a resale platform, in a search box, or in a wardrobe someone has owned for fifteen years, the founder’s name persists. None of these is wrong, and none of them cancels the others out. The table below sets out where each version turns up, so you can stop second-guessing which one you are looking at.

What happens in the search box

Search behaviour is the messiest surface of all, and it is worth being blunt about it. People still type salvatore bag and salvatore bags when they have in mind handbags from this house, because that is the name they learned first. They also type ferragamo bag and ferragamo bags, and when they are hunting for a discount they type ferragamo sale or ferragamo outlet. A steady share of them type feragamo, with a single r, which is the most common misspelling of the name. None of these queries is after a different brand; they are all looking for the same Florentine leather goods. The practical takeaway is to try more than one spelling before concluding that a model is unavailable.

Did anything change on the bags?

Changing a logo is not changing a product, so it is worth asking what actually moved on the bags. The Gancio and Gancini hardware stayed, and both spellings remain the brand’s own usage: current copy describes two golden Gancio buckles on the Hug XS and an iconic Gancini closure on the Cara. Made in Italy stayed in place: it is printed on every current bag product page, and the Studio Bag collection page states that each bag is crafted in Italy. The material vocabulary stayed too, running through smooth and grained calfskin, suede, python, hand-woven wicker with silk lining, raffia, canvas and jacquard. What did move was emphasis, as the Hug became the assortment’s centre of gravity and the Cara arrived as the newest architectural silhouette. Prices did not reset either: observed 2026 market prices on the brand’s own site still run from roughly $830 for an entry Double Gancini piece to about $4,800 at the top of the everyday range, with a thin exotic tail above it. The design language survived the rename intact; only the way the house signs its work changed.

What this changes when you shop

Treat the two names as two doors into the same room. Anything current calls for the one-word form, since that is how the brand’s own webstore, its roughly 354 boutiques and its authorised stockists, Nordstrom, Bloomingdale’s, Saks Fifth Avenue, Mytheresa and Farfetch included, organise their pages. With anything pre-owned or archival, use the founder’s full name to your search, since that is how the platforms are indexed. Do not treat the older name on a listing as a warning sign, and do not take the newer one as proof of anything either, since both appear in entirely legitimate contexts. One structural fact is genuinely useful here: there is no official online outlet, only seasonal sale sections on the brand’s own site and brand-operated stores inside outlet villages. Any website claiming to be an official online outlet, under either version of the name, is not this brand. The house takes that so seriously to publish numbers, reporting 107 fraudulent websites and 89,136 counterfeit listings removed for 2022 alone.

The short answer

If you want the distinction in one line, there you are: the brand is Ferragamo, the company is Salvatore Ferragamo S.p.A., and both are correct in 2026. The rename that came into force around 23 September 2022 changed the mark, the logotype and the way the house presents itself, and it left the corporate name untouched. Anyone telling you the brand was renamed outright has half the story; anyone telling you nothing changed has the other half. The founder’s name is sustained by resale platforms, by search habits, and by every wardrobe stocked before 2022. Whichever version gets you to the bag you want is the right one to use, and you should expect to meet both. Two names now sit together in this house, with no sign of them being collapsed into one.